The World Boutiques

  Summer is the pinnacle. It’s the zenith of the year—the peak temperatures, peak adrenaline surges, peak SPF required.   From June to August in the Northern Hemisphere, cultural titans clash, vying for attention and listeners. Which tune will be anointed as the summer anthem? Which summer blockbuster will reign supreme at the box office? In the post-pandemic world, a fresh contest is waged in another cultural arena: the summer aesthetic. Concepts that gained popularity in the early 2020s, like cottagecore and indie sleaze, were lifestyle trends that encompassed not just fashion but also hobbies and activities.   Truly embodying cottagecore meant mastering basket weaving. If you aspired to be indie sleaze, you required a Sony Cyber-shot digital camera. These broad trends are supplanted each summer with highly specific micro ones: tomato girl summer contended with coastal grandmother aesthetic in 2023. To forecast the ultra-specific, nearly ineffable blend of vibes that wi...

  GmbH has compiled a pulsating collection of music from the city’s top musicians for fashion shows   If there’s a common thread in the work of GmbH, the brand based in Berlin and led by Benjamin Huseby and Serhat Isik, it’s the sense of community         Since its establishment in 2016, the label has maintained a reflective relationship with its birthplace, creating attire inspired by the diverse and stylish inhabitants of the German capital, who in turn choose GmbH for their adventures. The heart of this interaction is often the dance floor. In fact, the duo of creative directors were once active members of Berlin’s renowned extensive nightlife, encountering many of the creative partners who contribute to their projects at raves.”       GmbH’s most recent endeavor pays tribute to their profound and intricate connection with music and its creators. Their compilation, “An Anthology of Music for Fashion Shows 2016-2023 Vol. 1,” encapsulate...